Expo Belleza Fest is an event that brings together beauty industry professionals with technology, product and cutting-edge technique providers for the integral care of the individual.

Our aim is to create a platform for you, the exhibitor, and the visitors to do business together.

The most important experts and professionals from the beauty industry will meet at Expo Belleza Fest, where a high level of business synergy will happen.


Our Exhibitors:

Producers, distributors, importers and franchisers of:

  • Hair care products and accessories; tools, furniture and equipment for beauty salons.
  • Body and skin care appliances; furniture and equipment for beauty clinics.
  • Cosmetics
  • Nail products
  • Make-up
  • Beauty industry services

Visitor profile:

For this edition of Expo Belleza Fest we expect about 15,000 visitors which include:

  • Health and rejuvenation clinics
  • Beauty salons
  • Dermatologists
  • Cosmeticians and Skin Care professionals
  • Manicurists
  • Podiatrists
  • Image Consultants
  • People interested in developing a beauty industry business
  • Beauty Institutes
  • Specialized stores
  • Make-up artists
  • Professional therapists

Special Events

  • Launching platform for national and international exponents
  • Seminars on innovation and tendencies
  • Barber Shop alley
  • A creative space with invited artists

Media Plan:

  • Magazines: Alto peinado, Estética, Modalité, Collection, Dossier, Profesionales de las Uñas, among others
  • Newspapers: Specialized supplements in Reforma and El Universal newspapers
  • Social Networks: Twitter, Facebook, YouTube, blog.
  • Tradex's webpage and a special event webpage, as well as electronic deliveries
  • Specialized flyers
  • Direct mailings


The cost of the stand:

Price per m2       $166  USD + VAT

Includes: 1 Lamp Slim Line, 1 double power outlet 500 wts,  general carpet, marquee with the company name & full data in the Expositors Directory.


Results of Expo Belleza Fest 2017

Total assistance: 15,477 visitors

Of which

83% were beauty industry professionals (beauticians, nail professionals, make up artists, beauty products distributors, spa owners, beauty product manufacturers)

17% were final buyers

Our Mexican visitors came from Michoacán, Morelos,Nuevo León, Hidalgo, Veracruz, Puebla, Querétaro, San Luis Potosí, Tamaulipas, Baja California, Tlaxcala, México Estate, Jalisco, Mérida.

Our international visitors came mainly from USA, Spain, Colombia, Argentina and Central America.

We thank our sponsors and visitors of Expo Belleza Fest 2017.

Please do not hesitate to let me know if you need more information, it will be a pleasure to speak to you and I look forward to your participation in this event.

Yours sincerely,

Andrea Narvaez
Expo Belleza Fest
Tel. 5604 4900 Ext. 155